Tradefresh Pty Ltd - proposed acquisition of Chiquita Brands South Pacific Limited
Type of assessment
Informal Review
Reference
24930
Acquirer(s)
Tradefresh Pty Ltd
Target(s)
Chiquita Brands South Pacific Limited
Industry
Fresh produce
Summary
Tradefresh, a joint venture between Costa Group and Timbercorp Limited, proposed to acquire Chiquita Brands South Pacific Limited.
Outcome of assessment
Not opposed
Total review days *
22
Commenced public review
19th July 2006
Date completed
17th August 2006
Market definition
The ACCC considered the relevant market to be the national wholesale market for fruit and vegetables.
Competition analysis
The ACCC decided not to oppose Tradefresh's acquisition of Chiquita. The ACCC considered that the merged firm would continue to face strong competition from existing firms and there are no significant barriers preventing new entry into the relevant market.
* Total Review days = Total business days less public holidays and time during which the review was suspended.
