A guideline explaining the law about advertising in the motor vehicle retailing industry has been launched today by an Australian Competition and Consumer Commission Commissioner, Mr John Martin.
The booklet explains provisions of the Trade Practices Act 1974 most relevant to industry, including prohibitions against misleading and deceptive conduct; price representations; the use of disclaimers in pricing; and bait advertising.
It reflects not only recent relevant court decisions, but also changes to industry practices.
It was developed after consultation with stakeholders across the motor vehicle, advertising and publishing industries, and consumer advocacy groups.
"This guideline is part of an ACCC series which educates businesses about their rights and obligations", Mr Martin said.
The guideline will be available on the ACCC website. Hard copies can also be obtained from the ACCC offices.
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