Acquirer: Sargent Enterprises Pty Ltd; Target: GEL Enterprises Pty Ltd
Summary
Sargent propose to acquire the assets of GEL. Both parties operate coin-operated rides for children in shopping centres. Sargent operates in all states except WA. GEL operates in Victoria only.
Outcome
Not Opposed
Date completed
17th June 2004
Merger type
Horizontal
Guidelines thresholds
Unknown
Imports about 10%
Yes
Market definition
Supply of coin-operated kiddie rides within individual shopping centres. Consideration was also given to the impact on the manufacture of kiddie rides.
Competition analysis
Market share figures were not available. However, based on the information available, it was considered that the Commission's thresholds were unlikely to be crossed.
Given the low barriers to entry, potential for imports, limited price discretion and the availability of substitutes, it was concluded that the proposed acquisitions were not likely to substantially lessen competition in this market.
