Advertising on the internet

Some businesses have an online presence to complement their bricks and mortar businesses while others use the internet as their only shopfront.

Whether online or firmly on the ground all Australian businesses need to comply with existing trading laws.

A website can include a lot of content. A website also offers many opportunities for innovative advertising. Online traders, however, should ensure that all representations made on the site regarding description, quality, performance and price are accurate.

For detailed information on good advertising practices see the publication, Advertising and Selling and also Avertising and selling in related topics below.