This is a mandatory consumer product information standard under the Trade Practices Act.
For industry—manufacturers, importers, wholesalers/distributors and retailers—compliance with the product information standard is mandatory, that is, they must ensure their products comply with the ingredient labelling requirements.
Generally, the requirements allow consumers to:
identify ingredients to which they may be allergic or which may cause an adverse reaction
compare products offering similar ingredients.
For further information on the mandatory requirements of the standard see: