Yes, but this cannot be unreasonably withheld. A franchisee must make a written request to the franchisor to transfer the franchise. Circumstances in which it is reasonable for the franchisor to withhold consent include:

• the proposed transferee is unlikely to be able to meet the financial obligations of the franchise agreement
• the proposed transferee does not meet a reasonable requirement of the franchise agreement for the transfer of a franchise
• agreement to the transfer will have a significantly adverse effect on the franchise system
• the proposed transferee does not agree in writing to comply with the obligations of the franchisee under the franchise agreement
• the franchisee has not paid or made reasonable provision to pay an amount owing to the franchisor or
• the franchisee has not remedied a breach of the agreement.

The franchisor will be taken to have consented to the transfer if it does not object within 42 days of the written request.