ACCC alleges Pauls Milk advertising misleading

Pauls Limited has made false or misleading claims in an advertising campaign for its white milk products in the Northern Territory, the Australian Competition and Consumer Commission has alleged in Federal Court proceedings instituted in Darwin.

The ACCC alleges that Pauls has misleadingly and falsely represented that: Pauls' milk is 'local' milk. The ACCC alleges that most of Pauls' raw milk is obtained from the Malanda dairy in Queensland; Pauls employs more than 150 local people to process its milk in its milk processing plant in Darwin. The ACCC alleges that persons employed at the Pauls processing plant to process milk products, as distinct from other products, numbered substantially less than 150, and that those persons are also employed to process milk products for the Malanda dairy; and "Pauls Fresh Milk has been produced in the (Northern) Territory for over 35 years." The ACCC alleges that Pauls has processed "fresh" milk in the Northern Territory for just over 13 years.

The proceedings are scheduled to be heard at 9 am on Tuesday 9 March 1999 in the Federal Court, Darwin.