Advertising agents and false advertising, news for business
Date published:
30th November 1998
The removal of self regulation in the advertising industry in 1997 placed a responsibility on anyone involved in advertising and promotion not to engage in misleading and deceptive conduct that breaches the Trade Practices Act. The August 1998 Federal Court decision in ACCC v Nissan Motor Company (Aust) Pty Ltd is a prime example of a company and its South Australian advertising agent failing to ensure compliance with the Act ... and paying the price.
No printed version of this publication is available.
An electronic version of this publication is available
at no cost.
