Commonwealth logo and the ACCC logo
spacer
Welcome to the ACCC > The ACCC > Public registers > Mergers register > Recently completed > Woolworths Limited - proposed acquisition of Mittagong Home Hardware and Home Mittagong Timber & Trade

Woolworths Limited - proposed acquisition of Mittagong Home Hardware and Home Mittagong Timber & Trade


Type of assessment Informal Review
Reference 47492
Acquirer(s)
Woolworths Limited and Lowe's Companies Inc Joint Venture
Target(s)
Mittagong Home Hardware and Home Mittagong Timber & Trade
Industry Hardware
Summary
Woolworths Limited and Lowe's Companies Inc through Blue Mountains Hardware Pty Ltd (the Joint Venture) proposed to acquire all interests and assets associated with the business of Mittagong Home Hardware and Home Mittagong Timber & Trade (together, Mittagong Home).

Mittagong Home was a privately owned and operated domestic hardware and home improvement business consisting of two outlets in the southern highlands region of NSW as follows:

" Mittagong Home Hardware, a hardware and home improvement store located at the corner of Princess Street and Bowral Road, Mittagong, NSW; and

" Home Mittagong Timber and Trade, a store which focused on trade sales of truss, timber and building materials, located at 13 Cavendish Street, Mittagong, NSW.

The Joint Venture operated one hardware and home improvement store within the Mittagong local market - a Magnet Mart located on Bundaroo Street, Bowral, NSW.
Outcome of assessment Not opposed
Total review days * 36
Commenced public review 29th November 2011
Date completed 17th January 2012
Market definition
The ACCC considered the proposed acquisition in the context of local markets for the retail sale of hardware and home improvement products on a product category basis.
Competition analysis
The ACCC considered that the proposed acquisition was unlikely to result in a substantial lessening of competition in any relevant market for the following reasons:

- post-acquisition, the Joint Venture was likely to be constrained by Bunnings which was located in close proximity to Mittagong Home; and

- consumers in the Mittagong area could also switch to buying certain categories of hardware products from several specialty suppliers in the local market.
Review timeline
Date Event
29th November 2011 ACCC commenced review under the Merger Review Process Guidelines.
14th December 2011 Closing date for submissions from interested parties.
17th January 2012 ACCC announced it would not oppose the proposed acquisition.

* Total Review days = Total business days less public holidays and time during which the review was suspended.

About public registers
Notify me...
  • Email me if this page is updated

Contact us | Site map | Definition of terms | New on site | Help | Privacy | Disclaimer & copyright | Accessibility | Website feedback | Other languages

© Commonwealth of Australia 2012